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Quote of the Day

Much will be required of the person entrusted with much, and still more will be demanded of the person entrusted with more.
-- Luke 12:48


Stove Top Mac-n-Cheese

This is apparently an Alton Brown recipe. My family thought the sharp cheddar was a bit much, might be worth going half and half with a mild cheddar. Either way, it is a good place to start.

Ingredients
1/2 pound elbow macaroni
4 tablespoons butter
2 eggs
6 ounces evaporated milk
1/2 teaspoon hot sauce
1 teaspoon kosher salt
Fresh black pepper
3/4 teaspoon dry mustard
10 ounces sharp cheddar, shredded


Directions

1. In a large pot of boiling, salted water cook the pasta to al dente and drain. Return to the pot and melt in the butter. Toss to coat.
2. Whisk together the eggs, milk, hot sauce, salt, pepper, and mustard. Stir into the pasta and add the cheese. Over low heat continue to stir for 3 minutes or until creamy.


Quote of the Day

Success makes life easier. It doesn't make living easier.
-- Bruce Springsteen

Wii U hooks up to the TV

The kids and I home due to weather related school closings. I know that on days like this that I have to watch them like a hawk. If boredom sets in we could end up with a completely trashed house. It was this situation that led me to investigate a suddenly quiet living room. Instead of problems I found my kids were crowded around the gamepad watching something via Netflix. It looked ridiculously uncomfortable so I suggested they just turn on the TV so they can both watch easier. Now, they had been playing with just the gamepad a lot lately. I operated under the assumption that my kids were trying to be polite or save electricity. It seems they thought the Wii U was the worlds largest Gameboy. My son actually said he forgot that the Wii U works on the TV.

Marketing is not always a dirty word

Marketing is one of those things gets a terrible rap. The only marketing that most of us like is the kind that is more entertainment than anything else. The kind where when asked to state what they were selling we can only answer, "I think it was a beer commercial...". The second it starts to influence us in anyway the same people who made us laugh are now the devil incarnate. We love it when marketing people pay for things we want. Most of the web is free because of marketing. Over the air television is paid for with marketing. Huge numbers of other things from sports to community events are also paid for in large part by marketing people. Again, we want it on our terms, if any of the marketing people's needs and desires start to become noticeable we flip out and complain. Marketing is there to buy us things with never any hope of reward or thanks.

I find this all terribly funny because to be honest when I look at marketing all I really see is fashion. Why do people shop at Target over K-Mart? Target is more fashionable. All the best people shop at Target. K-mart is for poor people. Nevermind, whether quality or pricing. We know that Target is better. If for some reason Target is to expensive we can always run to Walmart. After all, everybody knows that Walmart is the cheapest store. It makes it okay to shop there because now you are getting a bargain. Walmart is a fashionable place to buy stuff because you tell people you got a deal. Fashion once again rears its ugly head.

In the end though, this post has to have to a point. Marketing is about fashion which is about making people comfortable doing what you want them to do. After all, as elections have taught us for years. People usually just want to fit in with the crowd and not be on the losing side. This brings us to one of the great moments in marketing history. Nobody likes prunes, they're just fiber for old people. Nobody wants to be associated with that. Folks would much rather have a dried plum.